How does Instagram's algorithm work? This is a question that has caused a lot of confusion since Instagram moved away from a timeline feed. In this blog post, we share how we think Instagram's algorithm works for Instagram Feed posts, Stories, Explore Page, and Reels...but, we don’t work at Instagram and they keep their information a closely guarded secret.
Plus, check out our top tips for “hacking” the Instagram algorithm, so you can get more engagement for your business or brand. But like we said, there are four key factors that seem to affect Instagram's algorithm for feed posts:
Based on this information, Instagram's algorithm calculates the likelihood that a person will interact with a post, known as the engagement score, which ultimately determines the order in which posts appear in the stream. Engagement is key! Engage. Engage. Engage. Set a half hour to engage as you and then actually do it, especially when it comes to the Instagram algorithm. But what are the most important engagement metrics?
As we explained, Instagram considers the likelihood of you commenting, liking, saving, hanging out, or tapping on a profile. Creating content that encourages this type of engagement can help you "hack" the Instagram algorithm to your advantage.
Unfortunately, there is no surefire way to "beat" Instagram's algorithm in 2022. However, you can use the tips we've shared in this blog post to help you create content that will trigger the signals and factors. Instagram keys. If you create engaging feeds for posts, stories, and reels, Instagram's algorithm will continue to deliver your content to the right people. Being consistent and building a real relationship with your followers is the most powerful way to "hack" the Instagram algorithm and it will do wonders for your brand too.
Remember, it's not just enough to make engaging content. You have to engage yourself as the brand.
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